← Back to resources

Digital Twins Galore at Hannover Messe

Download PDF
June 10, 2022

Our team was thrilled (and a little exhausted) after taking part in Hannover Messe last week.

The first thing that struck the Element team when they arrived on site was the sheer sizeof the event. The event spanned nearly a dozen halls and each “hall” could have been an entire conference of its own. Navigating from one side to the other was a journey. Another aspect that stood out was the prevalence of digital twins as a topic of interest – there were myriad talks and exhibits expounding on the virtues and the “how-tos” of digital twins.

The great distances at the event didn’t deter those curious about digital twin technology from seeking out Element at our two locations (in the AWS and Azure booths) to learn how Element Unify transforms siloed IT/OT/ET data into contextualized, knowledge graph-based models to support digital twin development.

The "Elementals" at Hannover Messe: Singh, Dallas, Mark, Kanyin, Andy B, and Andy F

Our team spoke to dozens of customers and our data experts gave demos nearly non-stop at the AWS and Azure pods in the successful and productive event.

Simplifying the Digital Twin Journey

Our CEO Andy Bane, shared his thoughts on succeeding with digital twins at the AWS Theater.

Andy Bane, CEO, presenting at the AWS theater

Attendees to this session learned about the importance of using a semantic data model to manage IT/OT/ET data used for digital twins.

Unify provides the Semantic Data Model for digital twins

Along the digital journey, many organizations find their teams overwhelmed by disorganized data leaving billions of dollars in value locked up in siloed systems. The Element Unify data platform uses automated, no-code data pipelines to integrate and contextualize IT/OT/ET data to deliver significant benefits for building digital twins:

  • Accelerate development of digital twin models
  • Reduce time to twin value
  • Govern and maintain twin models

Element and AWS IoT TwinMaker

Kanyin Ogunrinde, Senior Solutions Architect, staffed the Element booth within the larger AWS booth showing customers how the integration between Element Unify and AWS IoT TwinMaker significantly speeds up digital twin development and improves effectiveness through contextualized and governed metadata, resulting in more reliable and easier to maintain analytics.

Kanyin Ogunrinde, Senior Solutions Architect, being filmed delivering a demo

If you missed Kanyin’s demo, you can watch a recording here:

Element at the Microsoft Azure IoT Pod

Microsoft invited Element to exhibit in the Azure IoT pod at Hannover Messe. During the event, we formally announced our integration with Azure Digital Twins. The integration delivers several key benefits to organizations looking to build digital twins:

  • Accelerate the deployment of digital twin models using Unify templates, Properties, Components and Relationships.
  • Ensure that the digital twin effectively mimics the physical reality and delivers sound analytics in a live execution environment.
  • Leverage pre-existing Azure Digital Twins models by importing to Unify allowing reuse and governance in Unify’s semantic data model.

Element Solutions Architect, Dallas Swift spent his time in the Microsoft Azure booth answering questions and showing customers the Element Unify data platform and integration with Azure Digital Twins.

Adam and Dallas fueling up for the day

The Unify / Azure Digital Twins integration accelerates digital twin building and improves ongoing twin effectiveness by making it easier to integrate data from enterprise applications and operational (OT) systems shrinking customers’ time to insight and value and enabling much greater scale.

You can watch a recorded version of Dallas’ demo below:

Adam Lash also wrote a technical blog about the integration: Contextualize Data with Element Unify andAzure Digital Twins. In the blog, Adam captured how our teams worked closely together on the integration and the corresponding reference architecture. (shown below).

Element Unify and Azure Digital Twins Reference Architecture

Want to Learn More?

Register to view a live demo of Unify or sign up for a free trial to use the software for 30 days. You can also purchase a Personal License from the AWS Marketplace or Azure Marketplace.

Questions? Please contact us.

Additional Resources