Ecosystem Blogs

We all Need a Pair of Blue Jeans and a Shovel

Who Actually Struck it Rich?

The most memorable stories from the California Gold Rush focus on the lucky souls who struck it rich. Perhaps just as interesting were those who supplied the tools that the miners needed to be successful -- the picks, shovels, and pans. Some of these suppliers were amazingly innovative and entrepreneurial: Levi Strauss (along with partner Jacob Davis who patented the copper rivet reinforcement in the heavy-duty pants) famously supplied denim jeans. More than 150 years later, Strauss’ company is still successfully supplying jeans, and more, to people around the world.

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